Market Survey Statistical Analysis
Course No.: SMJ2221111 Credit(s): 2
It includes general theory of market survey, process of market survey, design of survey scheme, Survey method, questionnaire design, Sampling design, implementation of the survey, Collation of survey data, Statistical analysis of survey data, strategic research, product research, advertising research, satisfaction survey.
Course Learning Outcomes
Through learning of this course, students should grasp the basic knowledge and skills of market survey, enable to use market research method to conduct market research and use statistical methods to analysis.
Relationship to Other Courses
The prerequisite for this course is Probability Theory and Mathematical Statistics, Statistics and Multivariate Statistics.
Textbook and Reading Lists
Huixin Ke, Market Survey and Analysis. China Statistics Press, 2000.
Suggested reading lists:
Qijie Chen, Market Survey and Prediction(4th edition). Shanghai University of Finance and Economics Press,2014.1.
Fang Yuan, Tutorial on Methods of Social Research. Peking University press, 2013.8.
Chong Wang, Dongmei Li, Market Survey and Prediction (1st edition). Fudan University Press,2009.1.
Task in home
Test and Questions in class
Introduction to Market Survey Statistical Analysis
Design of Market Survey Scheme
Common Market Survey Methods
Design of Questionnaire
Implementation of Survey
Collation of Survey Data
Analysis of Survey Data
Written and Oral Reports of Results of Survey
Application Cases and General Review of Market Survey