Market Survey Statistical Analysis
Date: 2018-10-24 Views: 13

Market Survey Statistical Analysis

Course No.: SMJ2221111    Credit(s): 2

Course Description

It includes general theory of market survey, process of market survey, design of survey scheme, Survey method, questionnaire design, Sampling design, implementation of the survey, Collation of survey data, Statistical analysis of survey data, strategic research, product research,  advertising research, satisfaction survey.

Course Learning Outcomes

Through learning of this course, students should grasp the basic knowledge and skills of market survey, enable to use market research method to conduct market research and use statistical methods to analysis.

Relationship to Other Courses

The prerequisite for this course is Probability Theory and Mathematical Statistics, Statistics and Multivariate Statistics.

Textbook and Reading Lists

Textbook:

Huixin Ke, Market Survey and Analysis. China Statistics Press, 2000.

Suggested reading lists:

 Qijie Chen, Market Survey and Prediction(4th edition). Shanghai University of Finance and Economics Press,2014.1.

 Fang Yuan, Tutorial on Methods of Social Research. Peking University press, 2013.8.

Chong Wang, Dongmei Li, Market Survey and Prediction (1st edition). Fudan University Press,2009.1.

Course Assessment

Item

Title

Weighting (%)

1

Task   in home

10%

2

Test   and Questions in class

20%

3

Final   Assignment

70%

Course Schedule

Week

Topics

Text

1

Introduction   to Market Survey Statistical Analysis

Chapters 1

2-4

Design   of Market Survey Scheme

Chapters 2

5 -7

Common   Market Survey Methods

Chapters 3

8-9

Sampling   Design

Chapters 4

10-11

Design   of Questionnaire

Chapters 5

12

Implementation   of Survey

Chapter 6

13-14

Collation   of Survey Data

Chapter 7

15-16

Analysis   of Survey Data

Chapter 8

17

Written   and Oral Reports of Results of Survey

Chapter 9

18

Application   Cases and General Review of Market Survey

Chapter 10