Market Survey Statistical Analysis
Course No.: SMJ2221111 Credit(s): 2
Course Description
It includes general theory of market survey, process of market survey, design of survey scheme, Survey method, questionnaire design, Sampling design, implementation of the survey, Collation of survey data, Statistical analysis of survey data, strategic research, product research, advertising research, satisfaction survey.
Course Learning Outcomes
Through learning of this course, students should grasp the basic knowledge and skills of market survey, enable to use market research method to conduct market research and use statistical methods to analysis.
Relationship to Other Courses
The prerequisite for this course is Probability Theory and Mathematical Statistics, Statistics and Multivariate Statistics.
Textbook and Reading Lists
Textbook:
Huixin Ke, Market Survey and Analysis. China Statistics Press, 2000.
Suggested reading lists:
Qijie Chen, Market Survey and Prediction(4th edition). Shanghai University of Finance and Economics Press,2014.1.
Fang Yuan, Tutorial on Methods of Social Research. Peking University press, 2013.8.
Chong Wang, Dongmei Li, Market Survey and Prediction (1st edition). Fudan University Press,2009.1.
Course Assessment
Item | Title | Weighting (%) |
1 | Task in home | 10% |
2 | Test and Questions in class | 20% |
3 | Final Assignment | 70% |
Course Schedule
Week | Topics | Text |
1 | Introduction to Market Survey Statistical Analysis | Chapters 1 |
2-4 | Design of Market Survey Scheme | Chapters 2 |
5 -7 | Common Market Survey Methods | Chapters 3 |
8-9 | Sampling Design | Chapters 4 |
10-11 | Design of Questionnaire | Chapters 5 |
12 | Implementation of Survey | Chapter 6 |
13-14 | Collation of Survey Data | Chapter 7 |
15-16 | Analysis of Survey Data | Chapter 8 |
17 | Written and Oral Reports of Results of Survey | Chapter 9 |
18 | Application Cases and General Review of Market Survey | Chapter 10 |
