Business Operation Statistics

Course No.: SMJ2221120     Credit(s):2

Course Description

Business Operation Statistics is a compulsory course in statistics. It's one of the important weapons to understand the process of enterprise economic activity in terms of quantity and study the changing and development of social and economic phenomena, is also an important tool for enterprises to carry out the scientific modern management. This course is required to master the principles and methods of collecting, sorting and analyzing the quantity of enterprises' economic phenomena.

Course Learning Outcomes

After studying the course, students can master the basic knowledge and skills of enterprise economic statistics, and can use statistical methods to analyze the economic operation process of enterprises.

Relationship to Other Courses

Pre-requisites: Micro-Economics, Macro-Economics, Statistics

Textbook and Reading Lists

Textbook:

Baoyu Liu, Business Operation Statistics (6th edition). Science Press, 2013.8.

Suggested reading lists:

Qijie Chen, Market Research and Forecasting. Shanghai University of Finance and Economics Press, 2014.2.

Yong Liu, Marketing Research Essebtials. Petroleum Industry Press.

Jiagui Chen, Market Economy and Enterprise Management. Beijing: Economic Management Press.

Fenggu Dong, Modern Enterprise Statistics.Shanghai Orient Publishing Center.

Course Assessment

Course Schedule